The collaboration bridges tech innovation and feline behavior expertise to serve the evolving needs of modern cat parents, empowering them through behavior-led pet care insights.
Whisker, the global leader in connected pet care and maker of Litter-Robot®, today announced a strategic partnership with renowned cat behaviorist and educator, Jackson Galaxy. Known for his candid approach to feline care, Galaxy has long been a vocal critic of automatic litter boxes, publicly questioning their value for cats for over a decade. However, after personally testing the Litter-Robot, Galaxy was impressed by its thoughtful design and real benefits, prompting a transformation from outspoken skeptic to advocate for the brand. Now, Galaxy is teaming up with Whisker to bring new behavioral insights and honest dialogue to the forefront of modern cat care.
As part of the collaboration, Galaxy will serve as an advisor, offering his expertise to inform Whisker’s product roadmap while creating original educational content across his platforms. Through videos, blog posts, and social media, he will provide cat parents with practical guidance on the products, tools, and technologies that enhance feline well-being.
“My mission has always been enhancing and deepening the relationship between cats and their humans. For years, I've expressed serious doubts about automatic litter boxes,” said Galaxy.
“On the advice of my own audience, I took a fresh look at all [automatic litter boxes], and found one that was a truly well-made, thoughtfully designed product. That was Litter-Robot.”
Galaxy continued, “After testing the Litter-Robot in my own home and meeting with Whisker's leadership, I found the company had taken my feedback to heart over the years. Even better, their plans for the future are really exciting. I'm proud to be joining forces with them to help cat guardians find the solutions that respect every cat's needs.”
Galaxy’s involvement introduces a more nuanced, behavior-driven perspective to product development and cat care education. By blending his deep understanding of feline behavior with Whisker’s cutting-edge innovations, the partnership aims to influence Whisker’s future offerings, dispel myths around automatic litter boxes, and empower cat parents to make informed decisions.
“Collaborating with Jackson Galaxy is a big moment for Whisker – not just because of who he is, but because of what he stands for,” said Jacob Zuppke, CEO of Whisker. “He challenges assumptions, listens to cats, and speaks to pet parents in a way that builds trust. That’s the type of voice we want helping to guide our brand. Having him at the table as a former critic ensures we continue evolving Litter-Robot – and the rest of our product line – in ways that meet the highest standard of cat care.”